If you are creating content as an influencer, odds are that you have received a few campaign requests from brands. But in their requests, they are only are offering you commission off of sales for your hard work and content. So how do you turn a commission campaign into a paid campaign? It’s not as hard as you think!
Now it’s pretty easy to get people in your inbox asking to send you gifted or discounted products. And if you’re just starting out on building a portfolio, ten you may find my blog How to Respond to Gifted, Non-Paid, or Ambassadorship Campaign Requests helpful first.
But do you want to know a trade secret? Lots of those brands that are pitching you gifted opportunities have marketing budgets! The reason the vast majority of them don’t start by offering your posting rate is because LOTS of creators will work for free. Many people, including myself, low ball themselves and the credibility of their content. And for a brand who wants to get the most bang for their buck, they are looking for the people that will work for the lowest amount possible. Which is why they will start by offering a gifted campaign.
Turn the Tables to Get Paid!
Time to turn their pitch to you into your pitch to them! This is a company that has literally made it known that they are ready to work with someone – specifically YOU. So instead of accepting their offer for a gifted or ambassadorship campaign, open the conversation to working on a paid campaign.
Here’s an example of how to possibly respond back when that Brand sends you non-paid request:
Thank you so much for reaching out. These products are incredible and I love that you thought of me to promote them! However, I am not accepting gifted/ambassadorships, but I would still like to work with you. I truly believe my X amount of followers would like to learn more about Brand. If you are open to working on a sponsored post together, I would be happy to discuss my posting rates and my creative ideas for this campaign.
Thank you and I look forward to possibly working with you, Donna
Short, simple and to the point. Sometimes the company has room in their marketing budget, and sometimes they don’t. If they say they don’t want to work on a sponsored post, then you can still see if the original offer for a gifted or ambassadorship stands. If they say they aren’t doing paid campaigns right now, then there’s hope! Ask them when would be a better time to check in with them on a paid campaign. I have even landed a few campaigns like this.
And if they say yes right away to paying your posting rate, well then you’re in! Sometimes the “yes” can take a little conversation and negotiation though. For example, my most recent campaign request that went from commission based to a paid campaign took a little convincing.
If this happens to you, then you will need to be prepared to negotiate and give strong reasoning why working with you is a great idea. Using facts and analytics will also help you seal the deal. Plus offering a price sheet is a great way to start the negotiation.
In short, I was able to turn a commission-only campaign request in to a paid campaign! Not only did I make $400 to make 2 Tik Toks and a blog, but they also allowed me to still make commission on the deal! And that commission resulted in an additional $300.
Final Thoughts on How to Turn a Commission Campaign into a Paid Campaign
Looking back on when I first started getting these emails, I think of just how many opportunities I missed. I used to just not respond to the emails, or say that I am not interested in working with them. But by doing so, I left so much money on the table.
There are definitely options when it comes to receiving these kind of emails. Learning how to respond to non-paid campaign requests could open the door to more opportunities!
Read more influencer tips and advice on Donna Gail Blog.