How to respond to gifted and ambassadorship campaign requests blog post for influencers and content creators

How to Respond to Gifted, Non-Paid, or Ambassadorship Campaign Requests

If you are reading this, odds are you are getting a lot of requests for non-paid, gifted campaigns and you are wondering how to respond. Maybe they even look a lot like this: respond to non-paid campaign requests

Hey babe!

We saw your Instagram and we LOVE what we are seeing. We would love to send you some products for you to try out. You’ll also receive 10% commission on all the sales made with your unique code! All you have to do is post about the product regularly on your feed. Please let us know what your shipping address is and we will send your free product out ASAP!”

Thanks, Brand

Southwest Rapid Miles to buy points

If this sounds like what you’re receiving, then it’s time to make a change! Here’s how to respond to gifted campaign requests and the reasons behind why.

Rooftop Cinema Club in San Diego
Rooftop Cinema Club was one of those brands that offered to work with me but only on a hosted opportunity. No payment but I still took it!

Reasons to Say Yes to Non-Paid Campaigns

If you are just starting out or if you truly love the brand that reached out, by all means say “yes”! Responding positively to gifted, non-paid requests isn’t always a bad thing if you truly resonate with the brand and want to work with them. Just like in one of my previous blogs, When to Stop Accepting Gifted or Non-Paid Campaigns, I do have a list of companies that if they contacted me and were only offering a gifted opportunity, I would still take it. Some brands hold value for me even just in gifted product!

Reasons to Say No to Gifted Campaigns

If your inbox is regularly full with paid requests, then taking on a gifted campaign might not be the best for you. Even if you make commission off the sales, it still might not be worth your while. Simply put, you are never guaranteed a paycheck.

Even with some of the ambassadorships I have done, I had to make so much content to even get close to what my normal posting rate would have been for a single post. Meanwhile the brand received consistent and permanent media coverage. The only way I would get paid was if someone used my exact affiliate link to maybe make a purchase. And online purchases don’t always happen. It’s possible that they purchased in-store or on another browser. When that happens, you can’t receive the credit or commission. You would never know if they didn’t use that exact tracking link.

Remember, your social media’s worth is not measured solely based on the total number of sales that you make. It is also measured by:

  • the amount of eyes on your post
  • the number of interactions it gets
  • and also your personal reputation for recommending great products that your followers are trusting you with.

Brands know this. That’s why it is cheaper for them to offer commission ambassadorships than it is to pay the influencer’s posting rate.

Turn the Tables to Get Paid!

You can also turn these gifted or non-paid email requests into a paid campaign. Read my next blog “How to Turn a Commission Campaign into a Paid Campaign” to learn more!

Final Thoughts

Looking back on when I first started getting these emails, I think of just how many opportunities I missed. I used to just not respond to the emails, or say that I am not interested in working with them. But by doing so, I left so much money on the table.

There are definitely options when it comes to receiving these kind of emails! Learning how to respond to gifted campaign requests could open the door to more opportunities to get paid.

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