how to become an influencer or content creator

A Guide for How to Become an Influencer or Content Creator

The last few years have seen a huge boom in people becoming or wanting to become an influencer. Thank you, Tik Tok! Many people believe that influencers and content creators have a cushy lifestyle and make tons of money doing nothing. As a content creator myself, I can guarantee that is not the case. Well at least for me it’s not. People are learning who influencers are, how they earn money, and how much work they put into their post.

If you are curious about how to become an influencer or content creator, keep reading for some easy tips!


1} Make good quality content

This starts with having a good camera. Nowadays, your iPhone should suffice for most situations! From there, you will need a way to edit your content. And the best way to do that is outside of the social media platform.

Most every content creator uses Adobe Lightroom to edit their photos. This is the app that allows them to use editing presets. But if you become acquainted enough with this app, then you won’t need to pay for those presets because you will know how to edit them yourself.

By having great pictures, it entices people to want to see more! Lots of people say that your feed needs to have a certain theme in terms of the editing technique that you use (ie, that you use the same way of editing for every single picture so your feed all looks the same). But that’s not necessarily a “need” for me and my content, or for the content that makes me want to follow someone else.

2} Build a loyal following

Notice how I didn’t say a “large” following. Along with posting great content, you need to make sure your captions contain keywords and hashtags. Use your captions to ask questions because you will want people to comment! That starts the conversation and allows you to comment back and get to know your followers – and better yet, for them to get to know you!

Use Instagram Stories frequently for your followers to see you in action in your normal day-to-day or to take them on fun journeys during your vacations! Make sure to use engaging functions on your stories like Polls, Quizzes, Questions, etc.

3} Download an influencer app

I have downloaded and uninstalled a few of these kinds of apps. Some of them I even passed up just because there was an overwhelming amount of reviews that said the payouts were minimal, their app support was lacking, or that they weren’t paid at all! it really depends on your own preferences.

4} Get started on Reward Style

Next step – getting commission from items you post about! Reward Style is the most popular commission-based influencer program. They make it super easy to convert regular website links into your personal commissionable link. You also don’t have to own the item to post your commissionable link!

The commission for Reward Style links depends on which retailer you are posting about. I’ve seen rates anywhere between 5-20% for what I normally post about. Each retailer will have their own commission rate. Obviously the higher the commission rate, the more enticing it will be for you to post about. But obviously don’t go posting about Chanel bags if that’s not what your style is . It will look super inauthentic to your personal brand.

However, not everyone will be accepted. They are looking for people who post good content, have an engaged following, and who post regularly with original content. There is absolutely NO FOLLOWER MINIMUM! That’s right you DO NOT need to have a certain number of followers to be accepted. I have seen people get accepted for as low as 1,400 followers. All I’m saying is, don’t think you don’t have a big enough following to try to get accepted into this program.

5} Email companies that you want to work with!

Put yourself out there and email companies that you want to work with and let them know “hey I want to work with you!”. But maybe say it in a much more professional manner haha. I am still trying to get my foot in the door with companies and let me tell you, I have been told “no” or haven’t even received an email back PLENTY of times. But because I feel confident in my page with the great pictures I take, my loyal followership, and the fact that I can go to them and be like “here is what I have done for this company” or “here’s a list of companies that I have worked with in the past”, I put myself out there!

I usually cater all my emails to the company itself. I talk about why we would be a good fit together, and maybe sprinkle in what I love specifically about their products. Maybe I even already own something from them that I can send pictures of me wearing or using.

Want more information about this tricky subject, read this blog: How to Pitch Yourself as an Influencer to Brands

6} Interact with your favorite brands over social

7} Make a schedule and keep your posts consistent

Things to Remember

These steps aren’t hard but they aren’t easy either! They all take constant attention and require you to work hard without seeing a lot of pay in the beginning. Be aware that this will start as a way to get your name out there and more so it will be a side hustle. Don’t expect to make this your full time job for quite some time. But believe in yourself and keep moving forward because it is achievable!

Read more influencer tips and tricks on Donna Gail Blog.

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One thought on “A Guide for How to Become an Influencer or Content Creator

  1. Pingback: When to Stop Accepting Gifted or Non-Paid Campaigns | Donna Gail

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