If you are like me, then you have some of your favorite Instagrammers, style gurus, insightful informants, and just all around amazing content creators! They help us find ways to save money while traveling, how to shop on a budget, or just get the word out about all the new things Disney is dropping. Whatever the case may be, content creators really are diamonds in the rough!
I cannot tell you how many hours that I have been spent just editing pictures or writing the perfect blog with top-notch information. And more often than not, I am editing these pictures and writing these blogs simply to get fun or useful content out there – not because I was being sponsored or getting paid to do so. I enjoy every second of editing and writing because I just love the results I end up making. And even better, I love seeing what you all think!
So let’s chat. You probably have your favorite Instagrammers and you can probably start imagining their most recent posts now. You might like them SO MUCH that you want to support them in some way! Well here are the easiest ways to help support content creators:
1. Engage with their posts! 👍🏻
We live in a world now where creating content is 100% a career for some people and by doing that simple double tap or saving their post to show a friend, you are literally the fire behind helping someone make a living! You are helping them get noticed, you are helping them accept campaigns, you are helping them get paid for the incredible content they make for a company, and you are helping them pay their bills. You are doing so much more than simply liking a picture, I promise you.
And now more than ever, content creators need help because Instagram changed the algorithm again. You may have gotten in the habit of liking the posts that you see, but now I urge you to like AND save their posts! The way this new algorithm is set up, saving a post carries the most amount of weight for helping content get seen. Instagram only shows your posts to about 8% of your total followers. What those 8% do with your post determines if they continue to push your content to the other 92%. If those 8% don’t like or comment or do anything with your post, that results in a post flopping. But if those 8% are liking, and ESPECIALLY saving, your post, then Instagram will slowly open the flood gates for your post to be seen by more of your followers. If you wanted to put a point system on it, liking a post is 1 point, commenting on a post is 4 points, sharing a post is 7 points, and saving a post is 10 points!
Now maybe you are a super fan! Your day lights up a little bit when you see this person post. You’re always liking, always commenting, and now you’re always saving their posts too. You even take the time to read their posts on their blog (like you’re doing now!). But what else can you do to jumpstart this person’s career or continue to foster their dream?
2. Shop their affiliate links! 🛍️
Affiliate links are a way for content creators to share some great merch and get a commission from the company for recommending it to others! But there are some myths surrounding affiliate links.
The biggest myth..
…is that the consumer has to pay extra in order for the content creator to get a commission. That is not true in the slightest!
To summarize what happens: A content creator shares a $20 mug from ShopDisney. You use their link to be directed to that listing on the ShopDisney website. It is cute enough to buy, and you purchase it for $20. ShopDisney then recognizes that the link that the content creator shared resulted in that mug sale from you, so to say thank you to the content creator for helping them make a sale, ShopDisney then gives the content creator a small commission, or a “tip”, from that sale.
Another myth of affiliate links..
..is that by simply swiping up or clicking on an affiliate link that the content creator gets paid. That is not true! Content creators only get a commission once a sale is made using their link.
The last myth..
..is that affiliate links are an easy way for content creators to make lots of money for doing nothing. This one is extremely loaded so let me break it down a little bit at a time. Yes, affiliate links are an easy tool for content creators to get paid. However, to be honest with how much I can expect to make with my links is that I can get maybe one commissionable sale per 100 link clicks. I may have 17.9k Instagram followers, but 100 link clicks is still A LOT of link clicks! So it’s definitely not “lots of money”.
Lastly, content creators work their asses off to make fun content for others, often times spending hours working for free just so they can post something fun. These affiliate links allow content creators to “run ads” on their Stories or in their blogs by sharing fun merchandise that they know their followers will love just as much as they do and to make a little money doing it.
Final thoughts about how to support content creators
With all of that being said, I encourage you all to shop your favorite blogger’s and content creator’s affiliate links this holiday season. I promise you there will be plenty of opportunities since this is the biggest shopping season of the year! All content creators adore every time you like or share their content with others because that helps them to get noticed by companies who may want to work with them, so keep doing that! But if you did want to help that little extra this holiday season, definitely shop their links. And if for some reason you don’t see a link to a certain store you want to shop, just ask your favorite content creator if they have an affiliate link to that store and I’m 10,000% certain that they will LOVE helping you out with a link. Let those myths stay myths and keep encouraging those creators to keep living their dreams! Remember, you are helping someone with their career! And that’s insanely awesome.
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